Test two new proof-led openings
Try Free Ads Diagnostic- Cost per result rose 18% over the last 7 days against the previous 7 days. Illustrative example, not a customer result.
- Creative fatigue on the two highest spending video ads, with rising frequency in the core audience. Other drivers remain possible.
- Test two new proof-led openings against the current control. Keep budget, audience and placements unchanged so the comparison stays clean.
- Two affected creatives account for most of the increase. Landing page conversion rate stayed stable across the same period, so the change is unlikely to be page led.
- Medium-high
- Proof-led openings have outperformed feature-led openings in the last three tests on this account. Retained for future decisions.
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